10 YEARS · 2017–2027

The next 10 years are yours to own.

Our customers have helped fund LABFRESH since day one. In 2027, we're opening our first equity round since 2023, giving our community another chance to become co-owners. And we're closing it live, at our 10th-birthday dinner with up to 200 investors.

1,376

investors. Zero bankers.

€5M

raised from customers

28

countries our investors live in

51%

The stake in LABFRESH owned by the crowd

€191K

paid back to investors by the end of 2026

48 hours

Time it took for our last funding round to close

Kasper & Lotte, 2017.

WHY WE EXIST

Most clothes are made to be replaced. Ours are made to stay.

In 2017, Kasper and Lotte went to Portugal. It was meant to be romantic. Instead, they spent their days in textile labs and on factory floors, chasing one idea: clothes that repel stains, odour and wrinkles, so you can wear them more and wash them less.

That first red-wine-repellent shirt sold out on Kickstarter in 20 hours. Every big step since has been funded the same way: by the people who wear LABFRESH.

We'd rather be owned by our customers than by a bank.

Kasper & Lotte, founders

OUR MISSION

Buy less. Wash less. Wear more.

We don't call ourselves sustainable. We'd rather prove it. Our approach isn't sustainability, it's durability: the longer a garment lasts, the less the world needs to make.

100

washes, guaranteed

Our Forever Quality Guarantee: built to last 100 washes. Or we'll make it right.

Read the guarantee →

3.8

days between washes

Our customers wear their LABFRESH an average of 3.8 days before washing (customer survey, 5,000+ respondents).

See the survey →

92%

recycled or bio-based

Of our collection uses recycled or bio-based materials.

Read the results →

INDEPENDENTLY LAB-TESTED BY CITEVE

6/6

durability tests won against a leading premium shirt brand

7x

higher tear resistance after 50 washes

4.5x

more abrasion cycles before wear

See the full test results →

THE ROAD TO 2027

Three steps. You're on step one.

NOW

Join the waiting list

By joining the waiting list, you will receive a monthly look behind the numbers: sales, stores, womenswear, wholesale and what we're learning.

EARLY 2027

The equity round opens

Shares, not bonds: our first equity round since 2023, on Eyevestor. People on the waiting list get early access. We will cap the equity round at €1m and 100% of the funds will go into inventory and wholesale expansion.

MARCH 2027

We close it live, at dinner

On our 10th birthday, up to 200 investors sit down together, and the round closes at the table.

10TH BIRTHDAY DINNER

200 investors. One table. One round, closed live.

Ten years ago, backers on Kickstarter made LABFRESH possible. So we're celebrating with the people who own it, and closing the round together. You can expect great speeches, a look into the future, good food, and vibes.

When

March 2027

Where

Amsterdam

Seats

Up to 200

Be first in line for tickets

ACCOUNTABILITY REPORT · 2025 ROUND

This is what we did with the money we borrowed from you in 2025

In 2025 we raised €1.8M in bonds on Eyevestor. The last €800K was fully allocated within 48 hours. This is where it went.

DONE

Womenswear launched

LIV BY LABFRESH is live: the same non-iron, comfort thinking, built for women.

Shop LIV by LABFRESH

DONE

A new store in Utrecht

Our 4th store will open its doors in October 2026, joining Amsterdam, Copenhagen and Mall of The Netherlands.

Our first 20 wholesale partners

We took on 20 retail accounts and the deeper inventory they need, putting LABFRESH in shops we don't have to run ourselves.

Learn more

OWNER PERKS

Our owners get more than a share.

Here's what investors received in our last campaign on Eyevestor. Perks for the 2027 round will be announced to the waiting list first.

Supporter

€100+

A one-time €20 gift card to spend on LABFRESH products

Fan

€1,000+

A one-time €50 gift card to spend on LABFRESH products

Angel

€5,000+

Annual €50 gift cards for 4 years (total value: €200)

Game-changer

€10,000+

Annual €100 gift cards for 4 years (total value: €400)

Life-changer

€20,000+

Annual €200 gift cards for 4 years (total value: €800)

Swipe to explore tiers

FOR EVERY OWNER

Your name on the Wall of Heroes

Every LABFRESH store has a Hero Wall. It's a great conversation starter, but mostly it's there because we're proud of the people who own us.

FOR EVERY OWNER

First access to new products

Beta launches of new innovations at favourable prices, in limited quantities. All we ask in return is your honest feedback.

Perks shown are from our 2025 campaign. Perks for the 2027 round may differ.

BORN WITH BACKERS

Every big step, funded by the people who wear it.

2017
5 Kickstarter campaigns
It all started with a shirt.
See the campaign
2021
Amsterdam store
€400K from 232 members on CrowdAboutNow.
See the campaign
2022
Copenhagen store
€400K from 140 backers on CrowdAboutNow.
See the campaign
2023
Customers become co-owners
€1.3M from 817 investors on Seedrs, for 26% of the company.
See the campaign
2025
€1.8M in bonds
We did two rounds on Eyevestor in 2025 to fund our womenswear collection and 4th store in Utrecht.
See the campaign
2027
Equity round + 10th anniversary dinner
The next chapter of LABFRESH

WHERE WE'RE GOING

Ten years in, we're just getting dressed.

Ten years ago, a red-wine-proof shirt sold out on Kickstarter. Today, 1,376 people own a piece of LABFRESH. The next ten years? We want to continue building them with you.

BUY LESS. WASH LESS. WEAR MORE.

Kasper & Lotte

Founders, LABFRESH

10

years of LABFRESH

NL · DK · DE · BE · UK

where we live

4

stores

1,376

investors and counting

Want in on the next ten years? Join the waiting list and you'll be the first to hear when the 2027 round opens.

GOOD TO KNOW

Questions, answered

Is this equity or bonds?

Equity. You'll own shares in LABFRESH. It's our first equity round since 2023; our 2025 round was bonds.

When does the round open?

Early 2027, on Eyevestor. We'll close it live at our 10th-birthday dinner in March. The exact dates go to everyone on the waiting list first.

How much can I invest?

The minimum and the terms aren't set yet. We'll share all the details with the waiting list before the round opens.

Do I need to come to the dinner to invest?

No. Everyone invests online through Eyevestor. The dinner is the celebration where the round closes. Ticket details will follow.

I already own shares or bonds. Does anything change?

Not today. Your existing shares and bonds stay exactly as they are. You'll get the full details about the new round before it opens.

Is there any risk?

Yes. Investing in a growing company carries risk, including losing some or all of your money, and shares can be hard to sell. Only invest what you can afford to lose. The full risk information will be part of the official documents on Eyevestor.

This page is for information only and is not an offer of securities. Any investment will be made solely on the basis of the official offering documents published on Eyevestor.

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